Most founder-led companies don’t stall because of a bad product. They stall because no one has built the commercial engine to match it.
I work with founders and leadership teams to fix that – building predictable pipeline, structured partnerships and repeatable revenue systems that don’t depend on you doing everything yourself.
• Your pipeline is inconsistent and too dependent on you personally
• Partnerships exist but rarely convert into real revenue
• You need senior commercial thinking without a full-time hire
Sound Familiar?
• Revenue is growing but feels fragile – too dependent on you
• Partnerships exist on paper but rarely convert into real pipeline
• You’re making commercial decisions without senior expertise to test them
• Growth has slowed, even though the team is working harder than ever
These aren’t product problems. They’re commercial infrastructure problems and they’re exactly what I’m built to solve.
I work as a strategic partner, not a supplier
Most consultants hand you a strategy deck and leave. I stay through execution.
I’ve been the first commercial hire in high-growth environments, built ecosystems from zero
and generated enterprise pipeline with ACVs up to £2.2m. I’ve also founded businesses myself –
so I know what it feels like to make decisions with real money on the line.
Senior commercial experience. Founder empathy. That’s the difference.
450% MRR growth in 3 months
FinTech SaaS
700% Revenue growth in 4 months
EdTech SaaS
70+ Qualified referrals per month
Wellbeing SaaS
£2.2m ACV enterprise partnerships generated through strategic co-sell and partner programmes.
What clients say:
“At a pivotal stage in our development, Hugo helped shape our partnerships and commercial direction with clarity and intent. He brought together sales, marketing and strategy into a coherent plan that surfaced key market differentiators and aligned our technical and commercial teams.”
R.B. CEO & Founder
AI mental health Start-up
Expertise
Growth & GTM Strategy
Outcome
Greater revenue confidence, cleaner execution and fewer wasted cycles
In Practice:
• Diagnosing current GTM performance
• Clarifying ICPs, positioning and routes to market
• Structuring pipeline, CRM and forecasting
• Aligning sales, marketing and partnerships
Strategic Partnerships
Outcome
Partnerships that compound rather than distract
In Practice:
• Partner strategy and prioritisation
• Incentive and operating model design
• Partner activation and early deal support
• Scaling what works and cutting what doesn’t
AI Commercialisation & GTM
Outcome
Turning AI capability into real market traction and revenue
In Practice:
• Defining high-value AI commercial use cases
• Positioning AI products for real buyers
• Designing partner routes to market
• Building the first repeatable sales motion
Selected Commercial Engagements
Examples of recent commercial strategy and growth engagements
Partnerships & Revenue Expansion – Wellbeing SaaS Scale-Up
Context: PE-backed wellbeing SaaS company entering its next phase of growth.
What I did: Designed and launched the company’s first structured partnerships programme, securing alliances with FTSE 250 organisations and introducing referral workflows, pipeline visibility and partner forecasting.
Outcome: 70+ SME referrals per month and the foundation of a scalable partner-driven revenue channel.
Revenue Acceleration – FinTech SaaS Start-Up
Context: London-based FinTech with early traction but inconsistent commercial growth.
What I did: Built and launched a reseller and integration programme, secured Sage ecosystem partnerships and implemented partner enablement and CRM-based pipeline management.
Outcome: 450% MRR growth within three months and a durable partner-led revenue engine.
Commercialisation & GTM Strategy – AI Mental Health Start-Up
Context: Cambridge University spin-out developing an AI platform supporting adolescent mental health and preparing for early market entry and investor engagement.
What I did: Developed the commercialisation strategy and MVP roadmap, defined early market positioning, built the partnership strategy and created the investor pitch narrative aligned to early-market demand.
Outcome: Secured trial opportunities with leading HEIs, schools and health providers, built an early adopter pipeline and increased investor confidence in the start-up’s commercial potential.
Commercial Partnerships & Revenue Growth – EdTech SaaS Platform
Context: Oxford-based EdTech SaaS platform enabling secure communication between schools and parents, seeking to accelerate revenue growth and strengthen commercial positioning.
What I did: Designed and executed the B2B commercial strategy, refining market positioning, outbound targeting and enterprise engagement while building a structured partnerships ecosystem with FTSE 250 brands.
Outcome: Delivered 700% revenue growth within four months through high-value advertising partnerships and increased MRR by 400% while strengthening pipeline visibility and sales infrastructure.
What clients say:
“Hugo brought a logical, structured and evidence-based approach to market analysis during a period of change. His work helped clarify assumptions, surface options and make sense of complex commercial questions in a rapidly evolving market.”
Dr. P.P. Business Owner & Founder
Psychology & Learning Consultancy
Ready to build commercial momentum?
The intro call is 30 minutes. No pitch, no pressure. We’ll talk through where you are,
what’s slowing growth and whether there’s a fit. You’ll leave with clarity either way.
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