Growth, partnerships and AI commercialisation for ambitious companies
I work with founders and leadership teams to turn strong products into structured growth, building predictable pipeline, strategic partnerships and repeatable revenue systems.
• Predictable revenue systems, not founder-dependent selling
• Partnerships that generate qualified pipeline
• Clear commercial decisions when growth becomes complex
• Senior commercial judgement without a full-time hire
Common Commercial Challenges
• Growth has slowed, even though activity is high
• Partnerships exist, but rarely convert into real deals
• Commercial decisions feel heavier and harder to reverse
• You need senior commercial thinking but not a full-time hire
How I Work With Clients
I work as a strategic partner, not a supplier.
Most engagements begin when growth becomes harder to manage. Pipeline becomes predictable, partnerships underperform or important commercial decisions start to carry greater risk.
My role is to bring clarity, structure and experienced commercial judgement at the moments it matters most.
Selected Commercial Experience
• Built and launched partner ecosystems across SaaS, AI, EdTech and FinTech companies
• Generated enterprise pipeline through strategic partnerships with ACVs up to £2.2m
• Designed GTM and partnership programmes for scale-ups and venture-backed companies
• Advised founders and leadership teams on commercial growth and market expansion
Engagements are designed around
• Clear commercial outcomes
• Practical strategy tied to execution
• Senior commercial judgement, not theory
• Flexible involvement aligned to stage and growth priorities
Typical formats
• Advisory retainers
• Focused GTM or partnership sprints
• Fractional commercial or partnerships leadership
Who I typically work with
• Founder-led SaaS and technology companies
• AI-native start-ups moving from product to market
• Scale-ups building structed GTM and partnership channels
Business leaders feedback:
“At a pivotal stage in our development, Hugo helped shape our partnerships and commercial direction with clarity and intent. He brought together sales, marketing and strategy into a coherent plan that surfaced key market differentiators and aligned our technical and commercial teams.”
R.B. CEO & Founder
AI mental health Start-up
Expertise
Growth & GTM Strategy
Outcome
Greater revenue confidence, cleaner execution and fewer wasted cycles
In Practice;
• Diagnosing current GTM performance
• Clarifying ICPs, positioning and routes to market
• Structuring pipeline, CRM and forecasting
• Aligning sales, marketing and partnerships
Strategic Partnerships
Outcome
Partnerships that compound rather than distract
In Practice;
• Partner strategy and prioritisation
• Incentive and operating model design
• Partner activation and early deal support
• Scaling what works and cutting what doesn’t
AI Commercialisation & GTM
Outcome
Turning AI capability into real market traction and revenue
In Practice;
• Defining high-value AI commercial use cases
• Positioning AI products for real buyers
• Designing partner routes to market
• Building the first repeatable sales motion
Selected Commercial Engagements
Examples of recent commercial strategy and growth engagements
Partnerships & Revenue Expansion – Wellbeing SaaS Scale-Up
Context: PE-backed wellbeing SaaS company entering its next phase of growth.
What I did: Designed and launched the company’s first structured partnerships programme, securing alliances with FTSE 250 organisations and introducing referral workflows, pipeline visibility and partner forecasting.
Outcome: 70+ SME referrals per month and the foundation of a scalable partner-driven revenue channel.
Revenue Acceleration – FinTech SaaS Start-Up
Context: London-based FinTech with early traction but inconsistent commercial growth.
What I did: Built and launched a reseller and integration programme, secured Sage ecosystem partnerships and implemented partner enablement and CRM-based pipeline management.
Outcome: 450% MRR growth within three months and a durable partner-led revenue engine.
Commercialisation & GTM Strategy – AI Mental Health Start-Up
Context: Cambridge University spin-out developing an AI platform supporting adolescent mental health and preparing for early market entry and investor engagement.
What I did: Developed the commercialisation strategy and MVP roadmap, defined early market positioning, built the partnership strategy and created the investor pitch narrative aligned to early-market demand.
Outcome: Secured trial opportunities with leading HEIs, schools and health providers, built an early adopter pipeline and increased investor confidence in the start-up’s commercial potential.
Commercial Partnerships & Revenue Growth – EdTech SaaS Platform
Context: Oxford-based EdTech SaaS platform enabling secure communication between schools and parents, seeking to accelerate revenue growth and strengthen commercial positioning.
What I did: Designed and executed the B2B commercial strategy, refining market positioning, outbound targeting and enterprise engagement while building a structured partnerships ecosystem with FTSE 250 brands.
Outcome: Delivered 700% revenue growth within four months through high-value advertising partnerships and increased MRR by 400% while strengthening pipeline visibility and sales infrastructure.
Business leaders feedback:
“Hugo brought a logical, structured and evidence-based approach to market analysis during a period of change. His work helped clarify assumptions, surface options and make sense of complex commercial questions in a rapidly evolving market.”
Dr. P.P. Business Owner & Founder
Psychology & Learning Consultancy
Insights
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